Last week I talked with you about how an email list actually helps you bring TRANSFORMATION to the individuals God is calling you to serve. It’s important for you to go back and read this blog first if you haven’t already so that you understand at a higher altitude why it’s important to do work that helps you set a great foundation for your business. Many Christians sabotage their own growth because they feel like this kind of work is not as spiritual and so they don’t put the time and energy into learning how to systemize their growth.
Now, I am going, to be honest with you and tell you I did not like doing all this “techy” work. I had no experience with any of this when I began. However, I am now in my eleventh year of SUCCESSnotsabotage, have served thousands of people, given money locally and to the mission field and have grown internationally with NO BUSINESS or marketing training so I can tell you this is NOT a waste of your time or money.
Let me ask you a couple questions
Are you going to be able to go out and FIND 50 or 100 hundred people a month to talk with about what you do specifically and what results they will receive from you? (A great opt-in will lead people to sign up so when you wake up in the morning you have 10 or 100 new people on your email list)
When you find those people will you be able to speak with them personally as well as coach, blog, market and sell? (A great opt-in touches the heart of your client and leads them to your programs while you coach, speak or sleep!
Have you solved how to generate leads so you can fill your pipeline to overflowing? (This is the number one reason coaches fail. They don’t have enough business consistently to pay their bills)
Do you feel confident enough to be consistent despite hearing no and being rejected dozens of times a month? (This is huge. With an opt-in, people just unsubscribe if they don’t like what you offer. Rejection can totally wipe out new coaches)
If you answered no to any or all of these, then you need an opt-in offer in place. Here are a couple points for creating your first one so it’s compelling and successful
Make sure before you create it, you’re clear on exactly who your target audience is. If you need help identifying who that is, then go through my 14 Day Get Sent As A Messenger opt-in! For example, are you a starting off with horse coaching? Are you coaching new beginners? Experienced riders to jump?
Don’t solve 15 problems in your opt-in. Solve one BIG PAIN POINT and make it easy for them to sign up. Typically a good opt-in for beginners is 3 to 7 days of molecular coaching. Decide on your topic, invest in buying a lead capture and email automation program and get started writing your opt-in. Again, for example, the idea for horse coach opt-in=> The first 3 things you need to do before you get into the saddle to teach your horse that you’re the boss!
(The program I recommend to my clients is Funnelkits and it’s affordable for newbies to get started with ALL THE BELLS AND WHISTLES and has tech support that logs into your account and actually helps you if you need it). Good luck finding that on the “free sites”. It’s overwhelming when you start automating and you can waste so much time reading all their info on how to do it rather than having someone log in and do it for you! Invest in Funnelkits for only $15.00 a month for the Lite version here.
If you’re a horse coach, make sure you only have opt-ins that are consistent with your programs and products. Remember the job of the opt-in is to make your client HUNGRY to experience your coaching and how you can make life easier and more profitable for them no matter how you’re serving. It sounds rather self-explanatory but you would be surprised at the disconnect people experience between their branding says and what they offer.
Any questions about your opt-in or Funnelkits? Meet me in the comments and I will hook you up!
Becky Harmon is a coach, speaker, and entrepreneur. Her success in these arenas has placed her in demand as a personal advisor to ministry and marketplace leaders world-wide. To discover how you can build an influential life and reach people for Christ out of the most sabotaging of circumstances, order 4 Phases of Spiritual Warfare. It breaks down the individual strategies and prayers you need at each phase of your walk to remember WHO YOU ARE and stay faith-filled through even the most difficult challenges. Purchase it today on Amazon and Kindle.