The pathway to life, joy & wholeness is to walk in God’s ways and be able to teach them to others. But how can you do this if you can’t identify WHO GOD IS SENDING YOU TO!
For some individuals, it will require you to wrestle for hours, days, and yes, even months in prayer and practical work to identify the grace God has given you and the characteristics are of all the people who receive the best results with you. I am taking the time to share this with you because I know some of you feel this very unspiritual work and you would like to trust God just to send you clients.
Now, I want to just save you time and money (and risk offending you) by telling you that if that is an underlying message you are receiving, you need to address this quickly as a religious spirit that is seeking to distract you from your mission. That would have been like Jesus just setting up a chair by the beach and saying, disciples, we are going just to let everyone come to us. No need to walk city to city, if the Father has called me, then everyone will just come to me, and I don’t need to sweat. Holy Cow. Do you see the masks we put on our fears?
Let’s address that as what it is. Fear of rejection and putting yourself out there and failing. The quicker you grasp that, the faster you will actually affect change in the kingdom of God.
But here’s the truth, this process of identification is reasonable for faith based businesses as well as church planters. I did this work with two separate teams when Jay and I church planted with www.everynation.com and the best leaders, sometimes take a YEAR to strategically identify what their members/clients need and how best to serve them. Listen to what Rick Warren, most likely one of the most impactful 20th-century church planters had to say about the amount of work he did to identify his audience.
If you are serious about having your church make an impact, become an expert on your community. Pastors should know more about their community than anyone else. As I explained in Chapter 1, before moving to my community, I spent THREE MONTHS studying census statistics and demographic studies so I could determine what kind of people lived in the Saddleback community. Before I set foot there I knew how many people lived there, where they worked, how much money they earned, their educational level and much more. Page 164, The Purpose Driven Church with Rick Warren
So many times we assume wrongly that if people are indeed called by God to serve whether in pastoring, missionary work or Christian coaching that there is some kind of oil of ease that is applied to their efforts. Let me pop that bubble for you now. There is nothing of the sort that you are given except for the burden to serve and the gift of wrestling. You have to grab your destiny and BAM IT ON THE HEAD till it comes under the subjection of the will of God! Whether you grow a business or ministry, you’re going to have to come up with a marketing strategy which is what Rick did and what exploded his church.
Three questions as you build your marketing strategy to help you identify your ideal client:
1. What is the demographics of your ideal customer? Get molecular. Educational level? Music preferences? Where do they live? Are health and fitness priorities for them? Income level exactly.
2. What are they proud of? What sabotages their consistency?
3. What keeps them up at night stressed to the core?
Let me know if this helped you and remember if you need more identity training or branding help so you can build and share your own overcoming message; our Leadership Team is there for you.
Becky Harmon is an identity coach, intercessor and business leader. Her success in these arenas has placed her in demand as a personal advisor to ministry and marketplace leaders world-wide. Her personal experience of growing up in an alcoholic home, struggling with how to overcome food & alcohol addictions, depression, and financial sabotages through her identity in Christ rather than self-help, led her to develop her own out of the box coaching systems. To discover the specific attacks that accompany each part of your walk with Christ and the strategies you can implement to be an overcomer, order 4 Phases of Spiritual Warfare. Available on Amazon and Kindle.