Marketing Strategy Foundations For Messengers

The pathway to life, joy & wholeness is to walk in God’s ways and be able to teach them to others. But how can you do this if you can’t identify WHO GOD IS SENDING YOU TO!

For some individuals, it will require you to wrestle for hours, days, and yes, even months in prayer and practical work to identify the grace God has given you and the characteristics are of all the people who receive the best results with you. I am taking the time to share this with you because I know some of you feel this very unspiritual work and you would like to trust God just to send you clients.

Now, I want to just save you time and money (and risk offending you) by telling you that if that is an underlying message you are receiving, you need to address this quickly as a religious spirit that is seeking to distract you from your mission. That would have been like Jesus just setting up a chair by the beach and saying, disciples, we are going just to let everyone come to us. No need to walk city to city, if the Father has called me, then everyone will just come to me, and I don’t need to sweat. Holy Cow. Do you see the masks we put on our fears?

Let’s address that as what it is. Fear of rejection and putting yourself out there and failing. The quicker you grasp that, the faster you will actually affect change in the kingdom of God.

But here’s the truth, this process of identification is reasonable for faith based businesses as well as church planters.  I did this work with two separate teams when Jay and I church planted with www.everynation.com and the best leaders, sometimes take a YEAR to strategically identify what their members/clients need and how best to serve them. Listen to what Rick Warren, most likely one of the most impactful 20th-century church planters had to say about the amount of work he did to identify his audience.

If you are serious about having your church make an impact, become an expert on your community. Pastors should know more about their community than anyone else. As I explained in Chapter 1, before moving to my community, I spent THREE MONTHS studying census statistics and demographic studies so I could determine what kind of people lived in the Saddleback community. Before I set foot there I knew how many people lived there, where they worked, how much money they earned, their educational level and much more. Page 164, The Purpose Driven Church with Rick Warren

So many times we assume wrongly that if people are indeed called by God to serve whether in pastoring, missionary work or Christian coaching that there is some kind of oil of ease that is applied to their efforts. Let me pop that bubble for you now. There is nothing of the sort that you are given except for the burden to serve and the gift of wrestling. You have to grab your destiny and BAM IT ON THE HEAD till it comes under the subjection of the will of God! Whether you grow a business or ministry, you’re going to have to come up with a marketing strategy which is what Rick did and what exploded his church.

Three questions as you build your marketing strategy to help you identify your ideal client:

1. What is the demographics of your ideal customer? Get molecular.  Educational level? Music preferences? Where do they live? Are health and fitness priorities for them? Income level exactly.

2. What are they proud of? What sabotages their consistency?

3. What keeps them up at night stressed to the core?

Let me know if this helped you and remember if you need more identity training or branding help so you can build and share your own overcoming message; our Leadership Team is there for you. 

Love, Bec:)

Becky Harmon is an identity coach, intercessor and business leader. Her success in these arenas has placed her in demand as a personal advisor to ministry and marketplace leaders world-wide. Her personal experience of growing up in an alcoholic home, struggling with how to overcome food & alcohol addictions, depression, and financial sabotages through her identity in Christ rather than self-help, led her to develop her own out of the box coaching systems. To discover the specific attacks that accompany each part of your walk with Christ and the strategies you can implement to be an overcomer,  order 4 Phases of Spiritual Warfare. Available on Amazon and Kindle. 

5 Reasons You Should Get Started Writing That Book

Writing a book is one of the greatest ways to multiply the work of power and grace Christ has done in your life. If I had someone share with me the information that I am going to tell you today, I would have never struggled with blocking time to create my first coaching manual.

So here’s the truth. God sometimes calls people to write in super-spiritual ways; I am not disputing that. Maybe they have some vision or mystical experience where they know that they know they need to obey him and take action. And then there is all the rest of us that God just gives this nagging feeling to that won’t go away; that feels more like a desire. For some reason, if it’s a desire then it is so much easier to ignore or think it’s “flesh.”  But here’s the thing. Desires are planted by the Lord, and if your heart is to see people set free, this is just as valid as some mystical experience!

Let me assure you, whether you have strong impressions in prayer, idea’s that you think would help others build success or just that ordinary nagging, won’t go away feeling the way I did; this is the Holy Spirit nudging you to write down your thoughts and processes into a precise form! So, it’s important that you yield to this, the same way you would yield to God asking you to deal with some aspect of your old nature.

Why Some People Talk About Writing A Book But Never Do

I have noticed that the more people struggle with needing affirmation from others, the longer they talk and not take action. After coaching hundreds of people through this process, it boils down to one issue. They are afraid to put their identity out there for people to inspect because all deep down most of us are scared of getting found out that we really don’t have anything special to say, all our hard work will amount to nothing or that worse, people don’t agree with our theology and slam us publicly. (Been there done that:)

The first book I wrote was terrible. I had a friend of mine who was an English teacher go through it with a red pen, and I cried reading her comments. But here’s the thing. After I had rewritten it, it became my foundational program that the Lord used to set hundreds of clients free and help my business take off.  The bottom line is if God has spoken to you about this, it is now about what God wants to use you for and not whether you feel like writing it or you don’t have time, resources, etc. on the excuses. It’s about you being obedient, activating your faith and stepping into a place and position where you can be used as a conduit for God’s message.

Here Are Five Reason’s To Get Started Writing That Book

1. Writing a book is about WHO God is sending you to transform.

I believe this is why most people who say, “I’m going to write a book someday,” never cast their vision, block time to write and FINISH the book in a deadline (Because the truth is you can have the never-ending perfectionistic book project). It’s because it’s still about them and they are getting spiritual warfare! When you have a revelation that the Lord is trying to activate you to bring him glory, you will find the time to get up at 4 am if you have to write, bump the lunches so you can write while you are at work and otherwise do what you have to do to finish it.  You will be able to push through the fear of the whole thing being a complete failure because you now have become OBEDIENT and now it’s up to God on what to do with it.

2.  Writing the book will force you to identify your BOLDEST IDENTITY zone. This is the place you are most anointed to serve people in.

I just spoke at the Georgia Christian Counselors Association about growing extra income streams through developing a book. Here’s what I see happen again and again. We all have resurrection stories that glorify Christ and lead people to HIM. There is anointing on your testimony because it is the work of the Holy Spirit in your life. When you take the time to harness this and give your audience a step-by-step system for break-through, the results are BOLD. It’s because your brokenness is the place God wants to use, not your knowledge. This is why you don’t have to worry about it being too simple or not theologically deep enough. Write about your pure illumination.

3.  Writing the book is about God using you now in the small things. In your closest friendships, in your neighborhood, and in your city.

Holy Cow. Don’t even get me started here with the professional speaking friends I have whose big city published books are sitting in their garage affecting NO ONE. People, you don’t have to be published by supernova Christian book publisher to begin transforming people’s lives. You can self-publish your first book like I did and see if it affects people for the kingdom BEFORE you invest $20,000 into a bigger publishing venture. Let’s be clear; your book is about GOD touching people, not fame, fortune and the big bucks you will make. Quit worrying about who will publish it and the cover, layout, and editing. Just get started writing and finish it and God will give you all those steps when you need them.

4. Writing down your strategies will make you such a better communicator. You will feel so thankful that you took that leap of faith to develop your own content. 

There is no better feeling than looking back over the places that Satan has kicked your butt with and getting the satisfaction of seeing the Lord lifted high 100 times for all the ten times that the devil stole from you. WOOT! It’s a beautiful, overcoming, dance in the living room, sing in the car, your victory song! There is something so powerful that happens when you take that thought that has been floating around in your heart and head, and you put it down on paper. It comes to life, and now it can be multiplied. Many times I have written a blog, someone saw it and then invited me to speak on the subject, or they emailed me from halfway around the world telling me it ultimately set them free. It is true that you will magnetize to you what you develop the clarity for, if you share it consistently, it will get even bigger.

5. It will be one of the most fulfilling things you have ever done, and you will look back and THANK GOD for the grace he gave you to get it out of you. 

When I look at the transformation that God has brought my clients through my books, I am so humbled by his grace. Every time I take a new client through my team or use it when I speak,  I pause and say, “Only you Oh, Lord”. And we all know this, but only God can take the simple things and give people profoundly, life-altering deliverance with it. I don’t want ever to be the kind of person who is looking back and wondering what it would have been like to obey God fully. I want the whole adventure. Risk, success, and failure.

What did you think? What point resounded with you the most? See you in the comments! Love, Bec:)

Becky Harmon is an identity coach, intercessor and business leader. Her success in these arenas has placed her in demand as a personal advisor to ministry and marketplace leaders world-wide. Her personal experience of growing up in an alcoholic home, struggling with how to overcome food & alcohol addictions, depression, and financial sabotages through her identity in Christ rather than self-help, led her to develop her own out of the box coaching systems. To discover the specific attacks that accompany each part of your walk with Christ and the strategies you can implement to be an overcomer,  order 4 Phases of Spiritual Warfare. Available on Amazon and Kindle. 

How To Write A Book

Wondering how to write a book or coaching manual? Well, it’s easier than you might think. You don’t have to have perfect grammar, sentence structure or talk like a professor. In today’s world where so few Christians live purposely, it is becoming more necessary for everyday people like you and me just to share the testimony God has given us in an authentic, simple way. 

How to write a book for coaching or discipleship is really about breaking things down simply for people, so they can understand how they can receive transformation.  

You know where I began? At 5 am with a journal. I remember a lady telling me early in my walk..”Becky, you have the most simple but captivating thoughts God gives you”. I thought to myself at the time, “That’s nice”. I could never have imagined the simple one liners God was giving me 25 years ago would be used now to encourage people the way they do. And this will blow you away too. 

One of the best strategies I can give you is as you contemplate how to write a book is to believe in the power of getting started. Most people worry to far ahead how God is going to expand them when they haven’t even harnessed their thoughts down on paper or a laptop. Give God something to work with. It’s hard for him to guide a stationary bus.

I have no seminary experience, no one taught me how to write a book, I had no formal writing training, no business classes and majored in Criminology in college. I got B’s in my college writing courses. I have been part of top sales teams with “accidental success”.  You know what impresses God and people in your life? Your faith and boldness! That is what the Father affirms!  Believe if you block time towards your goals (especially in writing) you will be used for HIS glory.

Some of you are wondering how to write a book and the truth is you have a book or two or three in you.

Here are three simple tips on how you can get started today. 

1. Start blocking 1 hour a day to write down specific thoughts on what you think will help the people you want to reach be successful. Seriously. Get up with a cup of coffee and EXPECT that God is going to give you more clarity. Watch how your mind begins throughout the day to perceive more and more strategies.

2. Begin to just write from a conversational tone of voice, like you were writing to a best friend. Part of what makes a coaching manual compelling is you are authentic. Be yourself, tell stories about why you think they will want to do it this way. If you have received a particular revelation, try your best to help people catch it and then give them a scripture to tie it in.

3. Share your pain and what you specifically did to process that hurt that made you successful. It will give God glory and your clients will find you much more relatable. Remember, it’s simplicity that makes you great not elevating yourself over others.

Are you ready to take action and get started writing your own discipleship or coaching content? Join my leadership team! 

Becky Harmon is an identity coach, intercessor and business leader. Her success in these arenas has placed her in demand as a personal advisor to ministry and marketplace leaders world-wide. Her personal experience of growing up in an alcoholic home, struggling with how to overcome food & alcohol addictions, depression, and financial sabotages through her identity in Christ rather than self-help, led her to develop her own out of the box coaching systems. To discover the specific attacks that accompany each part of your walk with Christ and the strategies you can implement to be an overcomer,  order 4 Phases of Spiritual Warfare. Available on Amazon and Kindle. 

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