At the beginning of my business, I really struggled with how to blog, market and serve clients all at the same time. I didn’t have anyone open the door for me to speak so I had to come up with creative ways for people to understand how I served and how I could help them receive the results they were looking for.
I found out fast that consistent service was one of the most important things about growth. I thought about myself in the pulpit every Sunday. It would require me to really come up with specific strategies on how to help people grow. There was no maybe or I don’t feel like serving. I took my “businistry” seriously and you will have to also.
Here are three things you can do to create conversions without coming across pushy!
Vision cast and them offer to help them accomplish that
When I began my business, I created momentum and buzz with a free monthly teleseminar by picking a topic that I knew my clients wanted to solve. I then wrote three blogs in a month that peaked curiosity and activated their faith that this was solvable. At the end of every blog, I put a link for them to sign up for my free call and then on the fourth blog, I told them what I was going to solve for them if they showed up live to listen to my call. I basically used my blogs as a script with some minor adjustments and then on the call I gave them a couple molecular points that I hadn’t talked about the blog. I also made a time-sensitive offer that if they moved forward within two days, they received a discount. I did this every month for two years until I built up enough business to fill my pipeline consistently. When I finished the call, I turned it into a video and began tucking idea’s away for a membership area for my Leadership team which I still do to this day.
Create a product and then link to it in your author box
This is a strategy that really works and every time you schedule a post to repeat on social media, you can drive more passive income. Basically, you share a little about yourself and where you an expert and then link to your current program. Always make sure where you drive traffic has a compelling sales landing page and easy check outbox. When you are ready to begin to pay for advertising on Twitter, Instagram or Facebook, you can figure out what your most popular blog is and then just place your offer on the bottom.
Lead them to a great opt-in-offer
This is an extremely effective way to convert leads IF you have a “how to solve” series that people want to sign up for. This requires you to get very clear on exactly WHO you think your clients are and what they need to solve to go the next level in their growth. This is work I do with my Leadership team as it takes trial and effort as well as specificity. As you market, you can get up to 100 new leads a month to add to your list for as little as $5 a day. As you continue to serve on your weekly newsletter, you will convert to your current offers of what you have going on. Remember, this process takes time as people do not typically sign up for programs, coaching or buy products the first month they sign up on your list. However, if you serve consistently and well with excellent content, you will grow in a paced manner.
The biggest challenge people have is not blocking time EVERYDAY to market your business. You can’t expect people to just hear from you. You must strategize and take time to build a funnel system so while you’re serving clients, you’re list is growing. Meet me in the comments below and share with me which one you are going to work on now that you have some focus!