One of the secrets of keeping your passion and provision is to use special times of the year as an opportunity to win the lost and to grow your profits. In a sense, SUCCESS Not Sabotage Coaching was built around staying consistent to reaching out evangelistically and from a business perspective two times out of the year:  New Year’s day and the beginning of summer.

Here are some ways I  minister and  impact my growth in the middle of winter and summer and you can too.

New Year’s is the time when 99% of the population is focused on becoming a better person. Simply put, people are motivated to do the work and to connect with issues close to their heart. The top New Years goals? Lose weight, spend more time with their family, “Be happy” and invest financially. With a half, you have covered all four effortlessly.  If you not aware, I can tell you based on my experience that many people who would never normally go to church, will join a walk/run team and not miss one training. In addition, when you train with people for a half-marathon, you consistently have one or two hours to talk with them about their personal challenges, their famiiles and what they believe spiritually. Let me say, it just couldn’t get any easier from a evangelistic perspective. Line them up, pray and watch the fun begin! Oh, of course you ask them if you can pray for them:)

Summer creates the same kind of momentum. People want to lose weight so they can fit into their shorts and swim suits, and it’s a perfect time to build relationally since people are more relaxed. Typically, when friends and family see the discipline and weight loss that results from training from a half-marathon, they get excited and want to join the next team. If you are running a small business or non-profit, throw in training for a charity and you will find it easier to magnetize clients/members than any other time of the year.

New Year’s and Summer enlarges your evangelistic out reach and your profits. This is a time to grow personally and organizationally, and to help those around you catch a vision of what building a BOLD, Physical Identity can do for their clarity and their confidence, as well as helping them keep momentum long-term.

The new year and summer can help you build morale and a team spirit within your business or non-profit. People love to be part of something passionate and purposeful; raising money for a charity helps them to feel like they are not just investing in themselves, but investing in global causes. Training for a half-marathon helps people step up to the plate and finish something BIG.  Over the long haul, exercise helps eliminate depression, releases endorphins, and is one of the best ways to channel the stress that your people have to deal with in a difficult economy and post-911 era. People who may never get involved in a “church,” will get involved during these two times of year just so they can get in shape.

These two times of year increase your partnerships. I have found that special times like New Year’s and summer mobilize small businesses and non-profits. Once I connect with these leaders, I am able to talk about how we can build mutually-benefically partnerships and prayer teams.

Half-marathons increase your prospect list. Because the teams bring so many different kinds of people, you will gain access to profitable relationships, invitations for speaking, and media attention. Put a plan in place and be sure to pitch your local businesses, radio stations and media outlets on what cause you are supporting, so they can be part of your momentum.

These half-marathons also stretch people’s faith. The righteous are as bold as a lion, and the wicked flee at shadows. It is a great opportunity to pray with people and challenge them to get out of their boxes, believe for bigger results, and position them to transform peoples’ lives through modeling. God wants us to reach people for Christ, so there is nothing wrong with praying while you walk/run and asking them about what specific requests they have for their family and friends.

Let’s pray and be purposeful as we seek to grow the Kingdom and our profits as the New Year get closer!