You have presented valuable information to someone, and they decided to take the next step and go through one of your opt-in offers. (You can learn about that here) The next step is what I call coffee and connect! Again, this is part 2 in a no-hype sales funnel that helps you serve with excellence and multiply without stress.
Successful people are busy and have lots of people pulling on them. So the first thing I want to do is show them that I value their identity and expertise and not say to them…”Hey, can I pick your brain”? “I have no money and want you to give me your time for free because I have not been taught how to build great mentoring relationships in my spiritual life or business.”
Hope that doesn’t come across offensively but that’s what people do all the time and when this happens they have just HUGELY sabotaged themselves.
Here’s the point. You always want to have content you give away for FREE but another track for people who are prepared to book a move:). When you are ready to build actual results and not just hypothetically think or pray about it…you take specific actions like investing time and money to get the help you need. This is NORMAL for successful people. For example, I say..”May I have 30 minutes of your time to ask you a couple questions about how you have cultivated a great marriage (ministry, business, parenting). I promise I will not go over 30 minutes and would you do me the honor of purchasing your breakfast. I much value your opinion. May I email your assistant and have her schedule me in perhaps in the next month. Now, at this point, they typically give me their email and number because they are impressed with the fact I value them and are not just asking them to give me something for free. This has worked successfully for me for over thirty years. I end the meeting exactly when I told them I would and not a minute over. If I feel like the time was essential to my growth, I move forward into more significant investments with them.
For example, I say..”May I have 30 minutes of your time to ask you a couple questions about how you have cultivated a great marriage (ministry, business, parenting). I promise I will not go over 30 minutes and would you do me the honor of purchasing your breakfast. I greatly value your opinion. May I email your assistant and have her schedule me in perhaps in the next month. Now, at this point, they typically give me their email and number because they are impressed with the fact I value them and are not just asking them to give me something for free. This has worked successfully for me for over thirty years. I end the meeting exactly when I told them I would and not a minute over. If I feel like the time was essential to my growth, I ask them directly how I might access more of their expertise by reading the books they have written or hire them for coaching or mentoring.
What does this have to do with your sales funnel? I want you to flip this scenario, and now you are the sought out mentor.
You want to provide your potential client with a “coffee and connect” offer that will answer a specific challenge they have for around the price of a classy breakfast. ($25.00). This is the first time connect point, so you want to create a product that is high quality and activates faith in you as a mentor. For example, I have a product called Biblical Vision Casting (instead of a dream board:) Every once in a while I will put out a promo code to take 50% off for a short amount of time. This training is unique in that I break down for my clients exactly how to tell the difference between a biblical vision and new age “name it, claim it, envision it mantra stuff.” I show them exactly what to put on their board, the scriptures behind the mindsets and how they can use stir their hearts to move out of survival mode into PROMISES! I also provide them with a time management course at no extra cost. This is so popular because once people realize they do have a compelling vision of God, they can activate their faith at a high level to make it prosper! All you need to know for your clientele is that you want to take the time to create a quality product. Remember, quality products deliver concrete and tangible results.
After you create the product, you want to then place it on a landing page that you can drive traffic towards through your website, Twitter, Facebook, Google Ads, etc. Now, the first purchase that people make with you is usually a make or break one because they are either going to feel like you over-delivered and are faithful with their money or you wrote a bunch of excited sales speech, and you’ve lost their trust. If you can gain it, you are now positioned to help them take the next step into a more robust investment.
Some of the things you want to put on your lead page is a clear understanding of the feelings you’re customer will experience after they make the right choice to invest with you. Why NOT taking action will completely sabotage their needed results, and the practical reason’s why investing in this product is a right decision. Remember, no need to hype. Just be you and take the time to create something if you purchased for that amount of money, you would feel BLESSED to have invested in! Now, onto step 3 in the cycle, Transformation!
Faith Forward, Love Bec:)
Becky Harmon is a coach, speaker, entrepreneur and ministry leader. Her success in these areas has placed her in demand as a personal advisor to pastors and marketplace leaders worldwide. To begin your training on how to step into the authority and calling God has for you, go here and get started on her FREE identity training page!
To have Becky speak to your congregation or train your leaders on the 4 Phases of Spiritual Warfare and how they can begin to share their testimony to make disciples, contact her here.